Website Design Case Study: Glen Burnie Fitness and Nutrition

A Website Redesign for a
Community-focused CrossFit gym

Key Stats:

  • A custom web redesign that highlights how Glen Burnie Fitness and Nutrition helps their membership.
  • “GET FREE INTRO NOW” call-to-action buttons throughout the website that gives website visitors easy access to GBF&N’s Acuity booking system.
  • Lead magnets and pop-ups are in full use on this website which consistently captures leads for future promotions.

Glen Burnie Fitness and Nutrition is a community-focused CrossFit gym located in Glen Burnie, MD. Their mission: We promise to teach, motivate, and support you in your efforts to improve your health, fitness, and happiness a little more each day. With a welcoming and comfortable environment, we strive to make your time here the best part of your day.
We will be Happy, Healthy, and Better.

Glen Burnie Fitness and Nutrition needed a website refresh strategically built to capture leads.

Brittany and her skills need way more than 5 stars. I had my website originally designed by someone else and over the last year Brittany has steadily been cleaning it up and improving it and it has directly led to more leads, sales, and profit. We know because we ask every new client about the site and we hear “it only took me two clicks to get where I wanted” and “the site on my phone was quick and helped me sign up in seconds” and “it was so clean and simple it was easy to navigate without getting lost”. If you’re struggling with your site definitely set up a free call with Brittany. She is super knowledgeable, helpful, responsive, and knows her stuff. VERY HIGHLY RECOMMEND!

Butch Santucci, Owner of Glen Burnie Fitness and Nutrition: Home of Wreck Room CrossFit

To meet the redesign deadline, I worked closely with the owner of Glen Burnie Fitness and Nutrition to meet all website design goals. I also currently maintain their website on a monthly basis.

With WordPress as the CMS and the Divi Pagebuilder working together on this design, this site refresh allows Glen Burnie Fitness and Nutrition’s website to be easily scaled up as they continue to market their main/seasonal services and events, post blogs, and update any site info displayed.

Sections that clearly explain their on-boarding process for new members.
Lead capture overlay highlighting a free download of their popular “Meal Prepping for Beginners” ebook.

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